Ditch the Plastic Wardrobe
Every time you wash clothing made out of synthetic fabrics, it can release up to 700,000 microplastic fibers into the water system.
These microplastics enter our precious water streams, and this affects almost every living organism on our planet.
Buy Once, Love Longer
Natural fibers can last years, don't pill, are more breathable, and just get softer with each wash.
The average synthetic top looks worn out after just 7–10 washes.
Chemicals Don't Belong in Your Closet
Studies show plastic-based clothes can leach BPA and PFAS; these are hormone-disrupting chemicals now found in 97% of Americans' bloodstreams.
By wearing more natural fibers, you decrease your risk of this toxin exposure.
Close the Loop, Look Good Doing It
Right now, only less than 1% of clothes are recycled into new clothes. Every recycled or natural fiber piece you buy helps flip that stat.
Producing less virgin fibers helps us decrease the waste that simply ends up in the landfill.
Ditch the Plastic Wardrobe
Every time you wash clothing made out of synthetic fabrics, it can release up to 700,000 microplastic fibers into the water system.
These microplastics enter our precious water streams, and this affects almost every living organism on our planet.
Buy Once, Love Longer
The average synthetic top looks worn out after just 7–10 washes.
Natural fibers can last years, don't pill, are more breathable, and just get softer with each wash.
Chemicals Don't Belong in Your Closet
Studies show plastic-based clothes can leach BPA and PFAS; these are hormone-disrupting chemicals now found in 97% of Americans' bloodstreams.
By wearing more natural fibers, you decrease your risk of this toxin exposure.
Close the Loop, Look Good Doing It
Right now, only less than 1% of clothes are recycled into new clothes. Every recycled or natural fiber piece you buy helps flip that stat.
Producing less virgin fibers helps us decrease the waste that simply ends up in the landfill.
We know that simply buying clothes made from recycled or natural materials won't solve all the environmental issues tied to fashion.
Our hope is that by making it easier to shop by materials, we can encourage people to choose pieces that last longer and rely less on virgin materials.
We also believe that if demand grows for clothing with less plastic, more brands will be pushed to reduce their reliance on it.
The last thing we want is to contribute to greenwashing. We're simply trying to play a small part in shifting consumer choices and brand production habits. There's a long way to go in this space, but every small step brings us closer to the change we need.